Best Demonstration of O2O Redirection Over 500,000 New Users in 7 Days
Gogoro has led the electric scooter industry in Taiwan with light, energy-efficient, and fashionable electric scooters and has created a following in the scooter world. Consumers can experience the charms of electric scooters once they enter the store and learn all about the smart functions from a specialist. Gogoro has been active on Facebook and Instagram and wanted to increase its presence on more digital channels to reach more users and enhance O2O redirection.
BotBonnie’s bots can be customized to meet the demand of specific users and gave Gogoro the opportunity to create a chatbot. The company launched a campaign titled “Fun Ride Lab” on the official account to provide online test ride reservation procedures for consumers to complete reservations with ease on the LINE platform. The processes are fully connected to offline stores to enhance the user experience.
✧ Campaign information：
Campaign period：2020/08/25–2020/09/30
✧ Campaign performance：
✧ Campaign highlights：
Flexible Use of Persona Kit for Upgraded Engagement
The Fun Ride Lab was the first event launched by Gogoro’s official LINE account. The chatroom icon was switched from the Gogoro brand to a green man to use a character for interacting with users. Consumers can follow the character on a journey and find the most suitable vehicle model before being directed to an offline store.
The campaign was launched with animated stickers of cute characters that can be downloaded to attract more potential customers to join the Gogoro official LINE account and increase its reach.
📌Recommended materials: Persona Kit Production Instructions
Create Customized Functions for Vehicle Owner and Non-Vehicle Owner Menus to Meet User Demand
In the interaction process, Gogoro divided users into vehicle owners and non-vehicle owners and used the interactive channels and menus triggered by user interaction content settings to meet user requirements. When vehicle owners trigger the vehicle owner menu, they can use the Chatbot to connect to the maintenance reservation page.
The user groups’ usage records are used to collect more user profile information and data. Gogoro also used Bonnie’s tag system to apply tags for use in the next marketing events and target customer groups with greater precision.
📌Recommended materials: Menu management design
Effortless Connection to Electric Scooters with Optical Character Recognition (OCR)
Gogoro’s chatbot is also equipped with optical Character Recognition (OCR) technology. Customers are only required to scan the back of the motorcycle registration license to calculate the amount of subsidies for the purchase of electric scooters. Customers can also select a Gogoro model directly in the online web page to calculate the price after the discount and make reservations for a test ride. The function made it easier for users to buy a Gogoro vehicle and effortlessly transition to an electric scooter. The online-offline integration creates an uninterrupted marketing process in which every step brings potential users closer to a store.
For the actual process, please see the video:
👉Visit Gogoro Taiwan LINE chatbot.
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