Get creative and drive more traffic through multiple channels
In Growth Tools, in addition to the “Post Comment Reply” introduced earlier, now we have yet another way to drive customer traffic — ”Start chats with URL,” which can directly generate a short URL that brings users to a specific dialogue module.
By using the short URL, you can expose your bots/events in any online channel. Users can directly enter the chatbot message and interact with your brand by clicking on the link!
Start chats with URL
First, go to the menu on the left and click “Growth Tools,” then go to the upper right corner to “Add Growth Tools.” We provide six Growth Tools. Here, select “Start chats with URL” to enter the editor screen.
Set the URL
When setting up the bot, name the event first to facilitate subsequent management. Then select the dialogue module to which the URL leads, which represents the module message that the user will receive after clicking the link.
In addition, if you have multiple channels to connect, you need to select the linked fan page or LINE OA, so that the link can be used on the right channel.
If you want, you can set “Actions“; the system will automatically record the user’s interests, characteristics, and other matters, including: Add/Remove Tags, Notify Customer Care, Save User Parameter, Save as user info, Add/Subtract Parameter, HTTP Request, and Set Menu Group.
【BotBonnie’s Tip】You can track the number of people who click on the short URL to enter interactions by setting the “Add Tag” “Action”! As long as the user clicks on the short URL to enter, they will be marked with a Tag. Go to the Audience page to check the number of users and reach rate of this event from the short URL!
Custom Short Link Title
After the above information is set, you can see the short link in the “URL setting” area on the right. There, you can set the desired character string in the following editing area. Lastly, click “Generate” at the bottom right, and the short link will take effect!
The icons behind the short link are the actions “Copy” and “Open with New Tab.” Lastly, click “Save” in the lower right corner to save these settings in Growth Tools.
【BotBonnie’s Tip】The short URL can be used in conjunction with “Post Comment Reply,” or it can be made into a QR Code to drive more customer traffic from offline to online through multiple channels!
Short Link click performance report
After setting up the short link, the most important thing, from the perspective of a marketer, is to analyze the event data, so you can analyze the performance of the event through clicks on the short link.
First, let’s find the short URL we want to view in “Growth Tools.” In the four icons on the right, find the “eye” icon to open the performance report!
【BotBonnie’s Tip】The four icons on the right are in the following order: Link URL, performance report, editor design, delete.
Performance report summary
You can see the total number of clicks on the short URL so far from the report summary: The number of clicks from unique users and the total clicks.
For example, in the following figure: There are 10 unique user clicks, 13 total clicks.
Performance Report Detailed Data
You can also view the changes in the number of daily clicks over a specific time interval, including the number of unique users and the number of clicks.