Start conversations with QR code

A new way to start a conversation module!

In the Growth Tools, in addition to “Post Comment Reply” and “Start chats with URL”, you can also use “Scan Code to Start Conversation Module”, allowing users to directly open a specific dialogue module by scanning a QR Code.

The most convenient thing about using a QR Code is that when offline events are held, users can just scan the QR Code to enter the chatbot dialogue process. If you sell goods in the market, you can attach a QR Code next to the goods to let users look up product information, discounts, and even complete a purchase. In addition to saving on labor, you can also create a new user experience through chatbots!

Next, let’s learn how to use the “Scan QR Code to Start Conversation Module”!

Add scan code to start conversation module

First, go to the menu on the left and click “Growth Tools,” then go to the upper right corner to “Add Growth Tools.” We provide six Growth Tools. Here, select “Scan Code to Start Conversation Module” to enter the editor screen.

Select "Start conversations with QR code"
Select “Start conversations with QR code”

Set QR Code

When setting up the bot, name the event first to facilitate subsequent management. Then, select the dialogue module guided by the QR Code, which represents the module message that the user will receive after scanning the code. In addition, if you have multiple channels to connect, you need to select the linked fan page or LINE OA so that the QR Code can be used on the right channel.

In recent offline events, it is popular to use scan codes to open specified conversations in LINE; just select LINE OA in the channel, and that’s it! Users only need to take out their phone to scan the code and enter the brand’s official LINE account, satisfy event conditions to enter lucky draws, questionnaire surveys, send promotional codes, and other marketing events, or view information about merchants and products.

If you want, you can set “Actions“; the system will automatically record the user’s interests, characteristics, and other matters, including: Add/Remove Tags, Notify Customer Care, Save User Parameter, Save as user info, Add/Subtract Parameter, HTTP Request, and Set Menu Group.

【BotBonnie’s Tip】You can track the number of people who scan the code to enter an interaction by setting the “Add Tag” “Action”! As long as the user enters by scanning the code, they will be marked with a certain Tag. Go to the Audience page to check the number of users who have entered the event by scanning the code!

After you set the information, just click “Generate” and “Save” in the lower right corner to generate your own QR Code. You can directly scan the code with your camera to demo the chatbot dialogue process right then and there!

Set QR code
Set QR code

QR Code Scanning Performance Report

設置好 QR code 後,身為行銷人員最重要的就是活動數據分析,因此可以透過 QR code 的掃碼次數分析,該檔活動的成效表現。

我們先到「導流工具」中找到想檢視的掃碼活動,在右側的四個圖示中,找到「眼睛」圖示就能點開成效報表囉!

Performance Review
Performance Review

【邦妮小補帖】右側的四個圖示,依照順序分別是:連結網址、成效報表、編輯設計、刪除連結。

成效報表摘要

From the report summary, you can see the total number of times the QR Code has been scanned so far: The number of scans from unique users and the total scans.

For example, in the following figure: There are 10 unique user scans, 13 total scans.

Report Summary
Report Summary

Performance Report Detailed Data

You can also view the changes in the number of daily scans over a specific time interval, including the number of unique users and the number of scans

Detailed data over the specified time period: Unique users/Times scanned
Detailed data over the specified time period: Unique users/Times scanned

Easily learn to use the scan code to start a conversation module!

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