One of the most common difficulties of operating on Instagram is the inability to provide event links, product purchase links, and sign-up links in posts for fans. Fans can only get more comprehensive information by visiting the bio of business accounts. This creates a severe conversion gap and a significant loss of opportunities for converting fans into customers.
Let us help you fix this. You can use BotBonnie’s Instagram Post Comment Reply. Simply set the reply module to let fans leave messages and automatically receive related information. No other action is required for your brand/KOL business account and it’s super easy!
👉 Go to the BotBonnie Instagram account and experience the power of increasing the number of fans.
📌 Before starting the settings tutorial, please make sure that you have bound the Instagram business account to the BotBonnie console!
Instagram Post Comment Reply Settings
1. Create Instagram Post
Users who are accustomed to using the computer version for posting can visit the Creator Studio to create or schedule an Instagram post. Simply click “Create Post > Instagram Feed” at the top left corner, finish editing, and click “Post” in the lower right corner.
2. Add Instagram Post Comment Reply Tools
First, go to the BotBonnie platform and select “Growth Tools” in the menu operation on the left, click “Add Growth Tools” in the upper right corner, and 7 tools will pop up. Next, click the “Instagram Post Comment Reply” tool to start setting information for the post reply.
3. Set Campaign Name and Select Instagram Account
After entering the “Instagram Post Comment Reply” settings page, enter a memorable event name to facilitate subsequent follow up and editing. Next, use the dropdown menu in the Instagram post to choose the Instagram business account for the post comment reply.
4. Select Instagram Post
After selecting the Instagram business account, click “+Select Post” to view all posts already posted in the business account. Click the post in which you wish to use the post comment reply tool to complete settings.
5. Select Auto Reply Conditions
BotBonnie provides two types of Auto Reply conditions — Default Reply Message and Conditional Reply. When a fan posts a reply below a post, the Auto Reply of the bot will be triggered based on the pre-set conditions.
- Default Reply Message: Regardless of the content of the fan’s comment, it will trigger an Auto Reply from the bot. Remember, you can only set one default reply.
- Conditional Reply: BotBonnie provides three types of conditions to create a diverse range of actions for campaigns. They include “contains any keywords,” “contains all keywords,” and “exactly match.” You can set multiple Conditional Replies at the same time.
New Default Reply
Let’s talk about how to set “Default Reply Message.” First, click “Add Default Reply” at the top right corner, and name the default reply below for subsequent tracking. The system has now set a default reply to all users who have left a comment. You don’t need to complete other settings and your “Default Reply Message” settings are complete.
New Conditional Reply
If you wish to use “Conditional Reply,” simply click “Add Conditional Reply” at the top right corner and edit the Conditional Reply. You can specify the content for three different conditions (contains any keywords, contains all keywords, and exact match).
How do you set eligible conditions? Enter keywords such as “I want this” or “lucky draw for sample” The messages that can trigger replies are as follows:
1.Contains any keywords: The comment must include keywords and other text are permitted. Example: “I want the lucky draw” or “lucky draw for a sample now.”
2. Contains all keywords: The comment must contain all specified keywords. Example: I want the lucky draw for the newest sample.”
3. Exact match: The comment must be completely identical to one set of keywords and the text must be exactly the same: “I want it” or “lucky draw for a sample.”
6. Add public/private response
Comment auto reply consists of public and private messages. Public message reply is in text message format while private message reply may include text, button, and quick reply formats. You can set one or more public/private messages for different scenarios:
Scenario 1: Basic reply: A group of public + private responses
If only one reply message is added, the public message and private message will be sent when a user leaves a comment in the post of the fan page. You can click “+ Add Public Message” to add a public reply message, and click “+ Add Private Message” to add a private reply message. After you complete editing, click “Save” at the bottom right corner to complete editing.
Scenario 2: Random Reply: Multiple public + private responses
If you add multiple responses, when the user leaves a message under the Facebook post, the bot system will randomly select one of them to reply to. By setting multiple responses, it can help you achieve a richer reply method that is closer to a real person, allowing you to post a reply that is more interesting!
Scenario 3: Combination Reply: Designated combination reply with public and private messages
In addition to the second set of random replies, you can check the “activate combination reply with public and private messages” next to the reply message to bind each public and private message together, as shown in the sample below. Example: “Public: private code” will be matched with “Private: 15% promo code,” “Public: Summer promo code” will be matched with “Private: Get new products.” If the “Public/Private Message Combination Reply” is not enabled, in the picture below, “Public: private promo code” may be matched with “Private: Get new products.”
This will allow fans to receive the designated public and private contents. You can thus create more diversified interactions.
Post Reply with Lucky Draw Kit — One-Stop Lucky Draw for E-Commerce Beauty Product Samples!
When fans enter the chatbot dialogue for interactions, we can directly connect the lucky draw kit and scratch-off kit to let fans participate in the lucky draw in the box on Instagram. The brand or KOL can distribute rewards to fans. Simply pre-set the rewards and probability without having to sort the fan list for the draw later.
First, proceed to Flows and connect your original message module to the lucky draw kit through the “Button, Quick Reply, or Go-to Module.” The button is used like in the example below. When the fan clicks on the “lucky draw for new summer product samples” button, the fan will be automatically directed to the lucky draw.
Link the reply message to the lucky draw kit to allow fans to start the lucky draw directly
Fans are only required to click “Start lucky draw” to start the lucky draw in the Instagram box. The brand or KOL can preset lucky draw conditions and reward mechanisms, then fans can automatically receive the reward and serial number.
👉 For more information on how to operate the lucky draw kit, please refer to the tutorial article: Lucky Draw kit and the Scratch-off kit.
Post Reply Effectiveness Review
When you click save after editing the Auto Reply for a post, it will automatically show the “post status.”
Now, return to the Growth Tools settings page. We can see a list of all Growth Tools and three icons on the right, including:
1. Cyan switch: It controls the Auto Reply status of a post. If you disable the post status, you disable the Auto Reply for the post.
2. Eye icon: It reviews the effectiveness of the Auto Reply for the post.
3. Pencil icon: Edit the Auto Reply for the post.
4. Trash can icon: It deletes the Auto Reply for the comments in the post. When you click on the eye icon and enter the results review page, you can adjust the time period in the calendar at the top right corner and review the time period you wish to analyze. You can view the total number of people who left comments and total number of comments below. You can also review the number of public replies and private messages.
Use the Instagram chatbot to help you create an Auto Reply. You can also turn fans into subscribers of the business account through interaction. Then use push messages to achieve precision marketing purposes. Therefore, in the post private message reply settings, we can use the “button“, “Keyword AI Rules,” “Quick Reply,” and other methods allow users to interact in the BotBonnie bot to open a scenario dialogue to increase user interest. This turns users directly into bot subscribers!